Google Universal Commerce Protocol (UCP) Guide | Google for Developers (opens in new tab)

Covered by 4 sources including pymnts.com, mariehaynes.comDiscussed on Hacker News

The Universal Commerce Protocol (UCP) is an open standard designed for the future of commerce, empowering you to turn AI interactions into instant sales. This guide outlines how you can adopt UCP to enable agentic actions on Google AI Mode and Gemini, starting with direct buying.

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