Media Buying Briefing: Production and media squeeze lead brands to run campaigns for longer (opens in new tab)

Covers 2 stories including Super Bowl Soap Opera: Disney Sells Some Commercials for $9 Million, But Still Faces Resistance From Large Ad Buyers (EXCLUSIVE)

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.

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