Microsoft wants users to be addicted to Scout, their AI personal assistant (opens in new tab)

Jason Koebler, and Emanuel Maiberg, writing for 404 Media: An internal Microsoft strategy document says that the plan for its just-announced “Scout” personal assistant AI is to “make people addicted” to the tool before rolling out additional functionality, 404 Media has learned. “Three phases from addictive app to agentic platform,” the documentation. Is anyone surprised? […]