From Losing the Web to Saving Us All (opens in new tab)

Hyperlinks subvert hierarchy—Thesis #7, The Cluetrain Manifesto AI subverts everything, including hyperlinks. Go to the big AI machines—ChatGPT, Claude, Gemini, Meta, whatever—and ask a question. If it pauses for a moment, there’s a good chance it’ll say “Searching the Web.” But it’s not. It’s composing an answer synthesized from ...