AMC Crashed. Queues Stretched Past an Hour. Tickets Sold for $1,500. The Odyssey Hasn’t Opened Yet. (opens in new tab)
When AMC opened IMAX 70mm ticket sales for Christopher Nolan's The Odyssey on June 4, the platform buckled under demand within minutes — and scalpers had already set up shop on eBay before most fans reached the checkout. What's happening to theatrical distribution when a film opens a secondary market six weeks before it opens in theaters?
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