Roku Is For Sale: The Streaming Door Through Which the Rest of Hollywood Watches Television Is Now on the Auction Block (opens in new tab)

Roku confirmed on Friday it is exploring strategic options including a sale, and that it is already in talks with at least one US media company. Shares jumped 20 percent to a $21 billion valuation. A hundred million households now sit between the buyer who wins and every streaming service that wants to reach them.