Menswear Season 2026: The High-Stakes Bets Reshaping Men’s Fashion in Florence, Milan and Paris (opens in new tab)

The men's fashion circuit opens in Florence this week with a season of calculated risk — Simone Rocha's first standalone menswear show at Pitti Uomo, Thom Browne's Milan debut, and three landmark first collections in Paris from Sarah Burton at Givenchy, Michael Rider at Celine, and the Hermès studio ahead of Grace Wales Bonner's January 2027 takeover. The industry is betting that creative ambition can outlast a tremulous luxury market.