Salesforce Buys AI Customer-Service Firm Fin for $3.6 Billion to Bolster Agentforce (opens in new tab)

Salesforce agreed to pay about $3.6 billion for Fin, the AI customer-service agent formerly known as Intercom, folding it into Agentforce. The deal is a bet on automating support work, struck as investors fear the same technology will hollow out the software business Salesforce built.