Snap Challenges Meta and Apple With $2,195 Specs, Betting AI Glasses Will Replace Smartphones (opens in new tab)

Snap has officially entered the consumer augmented reality hardware market with the launch of Specs, a new pair of AI-powered smart glasses priced at $2,195, marking the company’s most ambitious attempt yet to move beyond smartphones and reshape how people interact with technology. The announcement was made at the Augmented World Expo (AWE) 2026, where Snap CEO Evan Spiegel presented the device as a wearable computer built for the artificial intelligence era. The launch represents a defining ...