Unapology Labs Bets on AEO and GEO as AI Search Rises (opens in new tab)

The launch comes as businesses increasingly question whether traditional SEO (Search Engine Optimization) alone will be sufficient in AI-powered search environments. As businesses increasingly adapt to AI-powered discovery through large language models (LLMs), chatbots, and answer engines, Unapology Labs, founded by independent marketing consultant Gauri Walecha, is betting on a growing shift in the marketing industry: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)....