Apple Signals iPhone Price Hike as AI Boom Triggers Global Memory Chip Crisis (opens in new tab)

Apple is preparing to raise prices across its product lineup as a global shortage of memory and storage chips, driven by explosive artificial intelligence demand, pushes manufacturing costs to unsustainable levels. Apple Confirms Price Pressure Amid AI-Driven Chip Shortage Apple CEO Tim Cook has confirmed that rising costs for memory chips are forcing the company toward price increases across devices, including iPhones, iPads, and Mac computers. According to Cook, Apple has been absorbing sup...