Apple Raises MacBook and iPad Prices by Up to $300 as AI Eats the World’s Memory Supply (opens in new tab)

Covers Apple raises prices on MacBook and iPad due to memory crunch, hints at more to come

Apple raised prices across its Mac and iPad lineup on Thursday, blaming AI data center demand for a global memory shortage that Tim Cook called a 'hundred-year flood.' The MacBook Air now costs $1,299, up $200. The iPhone was spared — and nobody at Apple will say for how long.

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