Apple and Microsoft Hike Mac, iPad and Xbox Prices in AI Memory Crisis (opens in new tab)

Covers Apple Raises Mac and iPad Prices to Counter Memory Shortages

Apple raised MacBook Air, Pro, and iPad prices by up to $300 on Thursday, citing an AI-driven memory chip shortage; Microsoft followed the same day with Xbox price hikes of $100 to $150, effective August 1, with the 2TB model discontinued and another memory cost doubling forecast by 2027.

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