The Invisible Product and the Physics of Growth (opens in new tab)

I was recently thinking deeply about a question that sounds simple but is surprisingly difficult to answer: How do we know whether a company is truly improving? This could be a Destination Management Company \(DMC\) organizing experiences for hundreds of people from around the world, an event company coordinating conferences, a laundry company like Portughes handling thousands of customer items every week, a technology company building software, or almost any organization trying to grow while...