Connecticut Is Second State to Enact Surveillance Pricing Ban (opens in new tab)

Today, June 4, 2026, Connecticut Governor Ned Lamont signed a surveillance pricing ban into law, making Connecticut the second state after Maryland to pass a law prohibiting businesses from using shoppers’ personal data to set individualized prices. Surveillance pricing is an unfair practice that hurts affordability, contributes to privacy harms, takes advantage of consumers at their most vulnerable, and can discriminate against people based on protected characteristics such as race.