Online Tracking: Germany and Google Want to Save Cookie Banners (opens in new tab)

The European Union's proposed "Digital Omnibus" legislative package, intended to streamline digital policies, is facing significant opposition regarding a key provision aimed at simplifying online tracking consent. Initially designed to liberate users from pervasive cookie banners by introducing automated privacy signals, the proposal has drawn considerable pushback from industry lobbyists and several member states, including Germany and France. This move jeopardizes a potential shift towards...