The Fandom Brand Guarantee (opens in new tab)

When a fan goes into a bookstore, they can point at many books where even just by looking at the cover, they can tell that the author or the work in particular came from fandom. It might be that while the names were changed to file off the serial numbers, the cover artist kept the visual resemblance of the leads. Or, as Malone shows when talking about manga creators, the author’s name is the giveaway.