Every app is social unless proven otherwise (opens in new tab)

It took my cofounder and I about five years of building an alternative to Google Photos to realize that personal photos and videos are essentially social. Yes, you want to have ownership of your own pictures and videos, and even a certain personal way to access them. But to bolt on social features on top of an app that’s meant for solo usage doesn’t really work. Even Google Photos, with its network effect and market position, is still quite unsuccessful compared to WhatsApp, when it comes to ...