Gaming industry could unlock $22 billion in profits on AI-driven cost cuts, says Morgan Stanley (opens in new tab)

Advanced artificial intelligence tools could help cut down video game developing costs by nearly half, potentially unlocking about $22 billion in annual ‌profits for game makers worldwide, Morgan Stanley analysts said. The adoption of AI tools ‌to automate tasks such as creating gaming environments, generating dialogue and testing software could help shorten production timelines and ​reduce costs, helping lift margins over time, the brokerage said in a note dated Tuesday. The Wall Street brok...