Whataburger revives iconic A-frame design at new Texas restaurants (opens in new tab)

Aiming for a modern-yet-retro look, Whataburger is reviving its iconic A-frame. Sort of.The Texas burger chain is introducing two new prototype store designs, each of which is “grounded in the brand’s heritage but built for how [customers] experience Whataburger today,” the company says. The designs will be incorporated into newly built locations.One of the prototypes, called The Legacy, reintroduces the classic A-frame shape, but with a modern twist, on the exterior of a 3,000-square-foot st...