Mattel Wants Gen X Fans to Bring MASTERS OF THE UNIVERSE Back for a New Era (opens in new tab)

Mattel is looking to tap into a whole lot of ’80s nostalgia as it gears up for the release of Masters of the Universe. The toy giant isn’t just counting on longtime He-Man fans to show up for the movie, though. The bigger plan is getting those fans to introduce Eternia to their kids and help create a brand-new generation of Masters of the Universe fans.The upcoming MGM and Mattel film hits theaters on June 5 and stars Nicholas Galitzine as He-Man. The cast also includes Camila Mendes, Alison ...