Compostable Fashion Collections Are Trendy, But Can They Scale? (opens in new tab)

A handful of brands now promise clothes and shoes that return to the earth. The “soilpunk” vision is seductive, but between certification gaps, consumer confusion, and the hard limits of home composting, what does compostable fashion look like in practice, and where does the marketing end? Analyst and researcher Fru Bekefi digs into it in […] The post Compostable Fashion Collections Are Trendy, But Can They Scale? appeared first on Good On You.