Sustainable Fashion Built Its Movement on Social Media. Then the Algorithms Moved On (opens in new tab)

Sustainable fashion activism found its stride on social media. From #WhoMadeMyClothes to the deinfluencing trend, the movement organised, campaigned and grew its audience on platforms that seemed to reward it. But as those platforms now appear to pivot away, creators and brands are watching their reach collapse. Maggie Zhou reports on what a very-online movement […] The post Sustainable Fashion Built Its Movement on Social Media. Then the Algorithms Moved On appeared first on Good On You.