Hard lesson in AI product management: why churn model accuracy doesn’t equal business success (opens in new tab)

A team we know well set out to improve customer retention in an online service. Their plan was to build an ML system that could predict which customers were likely to churn before their subscription renewal came up, and then offer those users a timely discount to encourage them to stay. While training the model, the team’s primary focus was […] The post Hard lesson in AI product management: why churn model accuracy doesn’t equal business success appeared first on GoPractice.