The Grammarphobia Blog: On the euphemism treadmill (opens in new tab)
The change from a euphemism to a dysphemism is called pejoration, while the change from a dysphemism to a euphemism is amelioration.
Read the original articleThe change from a euphemism to a dysphemism is called pejoration, while the change from a dysphemism to a euphemism is amelioration.
Read the original article