Gen AI Is Threatening the Platforms That Dominate Online Travel (opens in new tab)

Even as the dot.com upstarts disrupted traditional companies in the late 1990s, new entrants powered by generative AI are now threatening to do the same to the dot.com giants. They are  transforming online discovery, threatening the dominance of digital aggregators. The online travel business is a case in point. As conversational AI tools answer users’ questions directly, traditional platforms like Expedia and Booking.com risk losing their gateway role. Incumbents must shift from functional e...