China’s Dragon Boat Festival fuels cultural consumption boom (opens in new tab)

By Qi Xijia As the Dragon Boat Festival draws near, a wave of folk custom consumption is sweeping across China, transforming ancient traditions into vibrant economic activities. From pharmacies filled with the aroma of sachets in Shanghai to the bustling aisles of Yiwu’s wholesale market in East China’s Zhejiang Province, and from dragon-boat-themed travel packages […]