What Are Media? A Hedonic Model for the Second Digital Convergence (opens in new tab)

Key questions for media scholarship hinge on defining its object: What are media today? What are media industries and companies? Traditionally, media activities were viewed as binary—either media or not. However, in a second wave of digital convergence, media-related activities permeate many economic activities, raising delineation questions. To address this, we propose a model and empirical approach to measure the degrees of involvement in various media activities on a continuous scale of me...