Impact Pricing: 3 False Myths About Pricing Debunked with Colin Jasper (opens in new tab)

Colin Jasper has a Bachelor of Science in Statistics. He's been in consulting since 1997 and is currently a Principal at Positive Pricing in Melbourne, Australia. Colin is a competitive bridge player, and was a speaker at the Professional Pricing Society (PPS) this year. In this episode, Colin debunks three pricing myths and explains why these are the complete opposite of what people should be doing in pricing. Why you have to check out today’s podcast: Discover three common myths people prac...