Impact Pricing: AI vs. SaaS: Transforming Software Pricing and Value Delivery with Steven Forth (opens in new tab)

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven explains how AI can significantly enhance software customization and pricing, enabling more precise value delivery for each customer. He emphasizes that while AI introduces new capabilities, it does not fundamentally change the core principles of pricing. Why you have to check out today’s podcast: Dive deep i...