Impact Pricing: Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan (opens in new tab)

Sundar Ramanathan is a Banking Product and Pricing Executive with experience in exceeding/meeting growth, capital, liquidity, and profitability objectives through product and pricing levers. In this episode, Sundar emphasizes the importance of moving beyond product commoditization, instead, focusing on creating value through customer experiences, and pricing as the outcome of value creation. Why you have to check out today’s podcast: Discover the fascinating concept of the indifference curve ...