Impact Pricing: Buyers Buy Futures, Not Features: Understanding the “Let Me Think About It” Moment with Mark Stiving and Rebecca Kalogeris (opens in new tab)

Buying isn’t logical; it’s predictive. In this episode, we explore why buyers hesitate, stall, and say “let me think about it” — even when the value is clear. Mark Stiving and Rebecca Kalogeris break down the real driver behind purchase decisions: confidence — the balance of payoff, probability, and anticipated regret. If buyers are betting on a future, your job isn’t to explain features; it’s to increase their belief that the future you promise will actually happen. Listen in to understand w...