Impact Pricing: Capitalizing on Sound Economic Planning with Strategic Pricing for 2024 with Steven Forth (opens in new tab)

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and capture value. In this episode, Steven advocates for proactive scenario planning, encouraging businesses to identify critical uncertainties and fortify their pricing strategies for the uncertainties of the future. Why you have to check out today’s podcast: Understand the significance of pricing a...