Impact Pricing: Competitive Pricing Strategy: How to Make Your Products Stand Out from Competitors with Dale Harrison (opens in new tab)

Dale Harrison has been consulting in life sciences for seven years now, but he's been an executive in biotech for 16 years. Dale started his career as a physicist. In this episode, Dale shares how he's able to not make biotech products a commodity as he tells us the stories on how he gets inside the minds of both their customers and competitors. Why you have to check out today's podcast: Understand the importance of stepping outside the product and the company when it comes to making a produc...