Impact Pricing: Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani (opens in new tab)

David Falzani is a CEO at Polaris Associates and a Professor at Nottingham University. In this episode, David discusses the strategy for driving higher pricing by understanding the value delivered to customers. He also dispels the myths surrounding the notion that high pricing lowers sales, sharing the results of experiments conducted with various companies that prove otherwise. What you will learn from this episode: Learn how to achieve profitability without constantly chasing pricing Find o...