Impact Pricing: How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre (opens in new tab)

Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant General Manager of the Men's National Team in USA Ball Hockey. In this episode, Dominick explains how they price slots for broadcast advertisements as he relates it to how airlines do pricing for their seats. Why you have to check out today’s podcast: Learn how Sinclair does pricing for perishable inv...