Impact Pricing: How Should a Law Firm Approach Pricing Strategy with John Chisholm (opens in new tab)

John Chisholm was a US lawyer. For 15 years, he's been in law firms, using value-based pricing, and now subscription pricing. John swims in the ocean every morning with his around his neck. Pricing for law firms or even major consultancy firms is not easy. Price your final client contracts too high, and you’ll lose some of your most high-value clients. Price them too low, and you’ll be forced to work too few staff to the bone to cut costs. In this episode, John shares how law firm should appr...