Impact Pricing: How to Change Prices and Predict Them Without Guessing with Felix Hoffmann (opens in new tab)

Felix Hoffmann is the co-founder of 7Learnings, where he helps companies move from intuition-based pricing to predictive, data-driven pricing systems. He previously led pricing optimization at Zalando, managing pricing across millions of products and markets—giving him a front-row seat to how pricing actually behaves in the real world. In this episode, instead of relying on gut feel or delayed results, Felix introduces predictive pricing—a system that forecasts the impact of price changes bef...