Impact Pricing: How to Quantify Value So Buyers Actually Believe It with Mark Stiving and Rebecca Kalogeris (opens in new tab)

If buyers need to believe the value before they buy…why don't they trust ROI when we show it to them? In Episode 5 of the Buyer Decision Series, Mark Stiving and Rebecca Kalogeris explore how to actually help buyers quantify value in a way they believe. Because the real value conversation doesn't start with spreadsheets or ROI calculators — it starts by helping buyers connect their problems to measurable outcomes they already care about. Discover how guiding buyers to use their own assumption...