Impact Pricing: Jobs to Be Done: The Pricing Strategy That Pays Off Big with Bill Wilson (opens in new tab)

Bill Wilson, CEO and founder of Pace Pricing and official pricing advisor for the government of New Zealand, takes Mark on a deep dive into Jobs to be Done methodology and its connection to value-based pricing. From his origins as a software developer building productized services to coaching hundreds of companies through SaaS Academy, Bill reveals why pricing isn't just about the number—it's about understanding the progress customers are trying to make. In this episode, Mark and Bill dive in...