Impact Pricing: Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson (opens in new tab)

Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is involved in a successful value-based selling to enable tailored solutions that address specific challenges of your customers. He emphasizes the importance of measuring and reinforcing delivered value while developing ongoing relationships to uncover new opportunities and ensure long-term success. Why you have to check out today’s podcast: Learn about a five-s...