Impact Pricing: Memecast #58: Value-based Pricing is the Most Profitable Strategy (opens in new tab)

It's true, value-based pricing is the optimal pricing strategy. Value-based pricing simply means charge what our customers are willing to pay. If a customer is willing to pay us a hundred dollars, the best we could possibly do as a company is to charge that customer a hundred dollars. If we charge less, we left money on the table. If we charge more, the customer doesn't buy. So, it's impossible to do better than value-based pricing. Now, I'll agree, it's impossible to do value-based pricing p...