Impact Pricing: Pricing and Packaging: The Ultimate Guide in Getting Your Price Right with Dan Balcauski (opens in new tab)

Dan Balcauski was a program leader for Northwestern University, where he also went to school seven years prior. He is the founder and Chief Pricing Officer of Product Tranquility, a company that helps high volume B2B SaaS CEOs define pricing and packaging for new and existing products. In this episode, Dan talks about pricing and packaging and how he applies its principles in helping B2B SaaS companies. Why you have to check out today’s podcast: Learn about the similarities and differences of...