Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs. (opens in new tab)

This one is the 2 of Diamonds from the Selling Value card deck. I'm often asked who should own pricing, and one of the departments that often comes up is finance. And of course, I'm not a huge fan of finance owning pricing. And the biggest reason is finance doesn't truly understand the value of our products. Usually that's going to be someone in product management, product marketing, or even sales, which I'm not a fan of them owning pricing either. However, finance so much wants to be involve...