Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid (opens in new tab)

This one is the 2 of Hearts from the Selling Value card deck. When you get an RFP, you have to decide, are you going to bid or not. Believe it or not, that's actually a decision you get to make. You do not have to respond to every RFP that comes through. And my advice, if you are not involved in the creation of the RFP, or at the very least, if you cannot have conversations with the decision makers or executives of the group who created that RFP, you have a very low chance of winning. And so,...