Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem (opens in new tab)

This one is the 3 of Clubs from the Selling Value card deck. It really is easier to sell to someone who's already trying to solve a problem or realizes they have a problem and wants to go solve it. As I've mentioned previously, as a pricing expert, I believe that almost every company can use my services. Almost every company will benefit dramatically. And yet for me to go knock on a door of a company and say, "Hey, I'm a pricing expert. Would you like some help with your pricing," probably is...