Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table (opens in new tab)

This one is the 6 of Hearts from the Selling Value card deck. I work with clients frequently about creating these value tables. And what we essentially do is we identify, what are the best features in the product? What problem does that feature solve for the client? What's a quantifiable result that client may expect? And then, what's the amount of profit that client may be able to get when they achieve that result? In a way, you could think of this as an ROI calculator. But the problem is, y...