Pricing Table Topics: 9 of Clubs – Buyers on a Relationship Journey want to Learn from You (opens in new tab)

This one is the 9 of Clubs from the Selling Value card deck. Let's start with, what is a relationship journey? Buyers who are on a relationship value journey realize they have a problem and then they go straight to a salesperson to learn. They didn't spend a whole bunch of time on the internet researching options or alternatives. They're the type of people who would rather learn from someone else, who would rather get the feedback. Let's say your refrigerator just broke down, and your friend ...