Pricing Table Topics: Ace of Clubs – Nobody Cares About Your Product (opens in new tab)

This one is the Ace of Clubs from the Impact Pricing card deck. Nobody cares about your product. Let's use an example. Let's pretend that you're in the marketplace for a new car, and you're thinking to yourself, Hey, I could go buy a Tesla or some other electric car, or I could buy a more traditional gas powered car. And so, are you really focused on what are the features of the electricity, of the batteries? Are you really focused on, Hey, if I buy electric then I have electric. You actually...