Pricing Table Topics: Ace of Diamonds – Value-based Pricing is a Goal and an Attitude (opens in new tab)

This one is the Ace of Diamonds from the Impact Pricing card deck. Value-based pricing truly is a never ending journey. Think about what it means. It means we're going to charge what a customer is willing to pay. But you can't read your customer's mind. You have no idea exactly how much someone's willing to pay you. And so we can make decisions inside our company to get us closer and closer to that number. We can do experiments. We can do interviews. We can, by the way, sell more value, commu...